Тема Поисковое чтение с целью определения наличия или отсутствия в тексте запрашиваемой информации
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The sex hormones of the male follow a much simplier pattern than do those of the female - Определите, является ли утверждение:
The attention paid to sniper weapons is one of the results of soldiers and marines demand - Определите, является ли утверждение:
From 1984 to 1987 it was very difficult for the Indian Government to find candidates for an appointment to Indian Forest Service - Определите, является ли утверждение:
Usually, platinum RTDs are used as process temperature monitors because of their accuracy and linearity - Определите, является ли утверждение:
Germanium and silicon are the two common semiconductor materials - Определите, является ли утверждение:
Domestic medicine, consisting largely in the use of herbs, still persists - Определите, является ли утверждение:
Piston-powered propeller aircraft are used for passenger and freight transporting - Определите, является ли утверждение:
Protozoans were considered to be animals because they move and don’t photosynthesize - Определите, является ли утверждение:
The productive capacity of the first electrically powered sewing machines was less than that of the manual-paced ones - Определите, является ли утверждение:
One of the most important aspect of the job of the travel agent is keeping informed of pricing policies of airlines and the resort hotels - Определите, является ли утверждение:
Albert Einstein also suggested that all things are being developed - Прочитайте текст и выполните задания
Marketing Magic
1. Why would anyone who lives in a city where the drinking water is clean, good-tasting, and free of charge pay $1.50 for a glass of bottled water? Odd though it may seem, this is a daily occurrence in New York City and has been since 1977, when Perrier water was first introduced in the United States. Perrier, a lightly carbonated water from the south of France, is chic. It became that way because the company that bottles Perrier had a very smart marketing strategy.
2. A marketing strategy is a plan for presenting a product so that it will be as attractive as possible to potential buyers, regardless of any intrinsic merits the product may have. Before Perrier came to the United States, Americans rarely drank bottled water, and then only when they feared the local water supply was contaminated. But the Perrier people changed that by appealing to Americans who were highly conscious of three things: health, weight, and fashion. Perrier was presented as a sparkling, natural drink, free of alcohol and other dangerous chemicals. But not only was it good for you, it was French. Therefore it was sophisticated as only a French drinking water could be. With this strategy, Perrier sold over 40 million bottles of water in the United States in one year.
3. Another example of marketing magic is "designer jeans." For over a hundred years, miners, farmers, and cowboys have worn jeans because they were made of sturdy blue denim that didn't wear out. They were simply the best work pants in the world.
4. But a Hong Kong businessman, Mohan Murjani, wasn't interested in selling something practical and durable. For him, jeans were a marketing problem and he wanted a new way of presenting them to the public. He decided to make a new kind of jeans, not for working cowboys, but for people who wanted to look glamorous. And Murjani succeeded. By 1978, 17% of all jeans sold were tight-fitting designer jeans. They cost no more to make than cowboy jeans, but they sold for four or five times as much. Why? Because people will pay more for fashion than they will for work clothes. And if the marketing strategy is right, anything can be made fashionable.
(World English)
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Modern lethal chemical weapons employed the organo-phosphorus nerve agents first produced but not used during World War II - Определите, является ли утверждение:
Folk art excludes works executed by professional artists and sold as "high art" or "fine art" to the society's art patrons - Определите, является ли утверждение:
Both the US Government and private business play an important role in the economy of the USA - Прочитайте текст и выполните задания
Was jeder einzelne für den Schutz der Umwelt tun kann
1. Jedes Produkt belastet die Umwelt. Sei es bei der Rohstoffgewinnung, der Produktion, dem Vertrieb, dem Gebrauch oder bei der Beseitigung. Wenn man alle Stationen berücksichtigt, die ein Produkt im Laufe seines Produktlebens durchläuft, dann stellt man sehr schnell fest, dass es weder ein umweltunschädliches noch ein umweltfreundliches Produkt geben kann.
2. Wie können wir helfen, die Umweltsituation zu verbessern? Es gibt Möglichkeiten, verschiedene vergleichbare Produkte, wie z.B. Autos oder Farben, auf ihre Umweltbelastung hin zu untersuchen und oft erhebliche Unterschiede festzustellen.
3. Spezielle Zeichen, wie etwa der „Blaue Umweltengel“, kennzeichnen Produkte, die über vergleichsweise günstige Umwelteigenschaften verfügen, z.B.:
weil das Produkt bestimmte Schadstoffe nicht oder nur noch in geringen Mengen enthält oder an die Umwelt abgibt;
weil das Produkt aus Altstoffen hergestellt wurde;
weil ein Produkt leiser ist.
4. Produkte sind lebensnotwendig, Müll – nicht. Deshalb sind wir auch bemüht, unseren Müll so schnell wie möglich loszuwerden, obwohl in ihm wertvolle Rohstoffe stecken: Papier, Glass, Kunststoffe, Metalle. Diese Rohstoffe verwendet man, um neue Produkte herzustellen.
Выберите правильный перевод:
Es gibt Möglichkeiten, verschiedene vergleichbare Produkte auf ihre Umweltbelastung hin zu untersuchen - Определите, является ли утверждение:
The different solubilities of substances in aqueous and organic solvents provide another basis for analysis - Определите, является ли утверждение:
Food additives are considered safe with the exception for some of them - Определите, является ли утверждение:
The term ‘algae’ refers to any aquatic organisms capable of photosynthesis - Определите, является ли утверждение:
Clinical pharmacology has led to the development of more effective drugs - Определите, является ли утверждение:
The UK has a huge market of nanoscale devices - Определите, является ли утверждение:
The robot's arm can be used to make a sequence of delicate and accurate operations in surgery - Определите, является ли утверждение:
Mr Howarth's eyesight has extremely worsened lately - Определите, является ли утверждение:
Forty-one copies of the world’s first geological map cannot be found in the USA - Определите, является ли утверждение:
Further warming might result in the replacement of deciduous forest by grassland - Определите, является ли утверждение:
The quantity of road accidents have not enlarged with the quantity of cars - Определите, является ли утверждение:
There are twelve main types of printing processes nowadays - Определите, является ли утверждение:
The protective properties of armoured elements are due to the reduction of the weight of the protective armour - Определите, является ли утверждение:
The identification of a disease-causing micro-organism enables the veterinarian to choose the best drug for therapy - Определите, является ли утверждение:
The list of top fish producing countries is headed by China - Определите, является ли утверждение:
Medicine is the science concerned with the maintenance of health and the prevention, alleviation, or cure of disease - Определите, является ли утверждение:
Artificial regeneration involves collecting seeds and then sowing them in forest nurseries - Определите, является ли утверждение:
Industrial development could impact certain species by air pollution - Определите, является ли утверждение:
Load cell are very seldom used in different testing applications - Определите, является ли утверждение:
It’s hard to design a single antenna with good gain across a wide range of frequencies - Определите, является ли утверждение:
Technological development deals only with pure science, it has nothing to do with ethics and philosophy - Определите, является ли утверждение:
As early as the 19th century America started importing shoes from the Old World while Europe imported various shoes from the New World - Определите, является ли утверждение:
The creditors of the taxpayer have a less privileged position than the tax administration in proceedings against the taxpayer - Определите, является ли утверждение:
According to the theory consciousness doesn’t depend on its material support systems - Определите, является ли утверждение:
One weakness common to virtually all satellite-borne sensors is an inability to measure thin layers of the atmosphere - Определите, является ли утверждение:
Offset printing plates are usually made of rubber - Определите, является ли утверждение:
Britain’s neighbours are annoyed with its exporting acid rains - Определите, является ли утверждение:
Radio show had a large audience because people stopped whatever they were doing while it was on the air - Определите, является ли утверждение:
The degree to which vitamins dissolve in water is variable - Определите, является ли утверждение
New colleges and state universities were established in the second part of the 19th century - Определите, является ли утверждение:
There are two main types of the USA representative municipal government - Определите, является ли утверждение:
Performing arts are supported by workers in related fields - Определите, является ли утверждение:
Philosophers and thinkers of ancient societies made countless observations about human behaviour - Определите, является ли утверждение:
Flexography is not suitable for printing on materials like plastics and foils - Определите, является ли утверждение:
He was a participant of the antiwar movement